I enjoy experimenting and breaking things because it allows me to understand how they work on a deeper level. 

Is only by taking things apart and testing their limits that I can discover new possibilities and learn from unexpected outcomes. 

I’m a creative director based in Milan with over 10 years of eperience looking after international and local brands in a wide range of sectors.

I have collaborated with brands such as Coca-Cola, Alpura, Hershey’s, Gresmex, Oakley, Armani and Ray-Ban where I covered the role of Global Art director and spearheaded the creative direction supervision for markets like MENA, Japan and China.

Today, as the creative director of the Milano Cortina 2026 Olympic and Paralympic Winter Games, I’m embracing the enormous task that has shifted my focus from curating well-established brand codes to the exciting experience of building a brand from the ground up.