MIGUEL

ROLDAN

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I believe every brand has a unique soul.

Rather than imposing a style, I listen. I immerse myself on it’s origins to build identities from the ground up and bridge them across global ecosystems.

ABOUT ME
MY WORK
MY PORTFOLIO
  • A woman with short blonde hair wearing sunglasses and a black jacket is set against a vibrant, abstract background featuring swirling red, orange, and blue lines.

    More Color, More life

    A SUNGLASSHUT X RAY-BAN CAMPAIGN TO SHOW THE POWER OF COLOUR ENHANCEMENT.

    DISCOVER THE PROJECT
  • Close-up of a bronze-colored medal with the Olympic rings and text 'GAMES MILANO CORTINA 2026' engraved on its edge.

    Milano cortina 2026 medals design

    CELEBRATING THE POWER OF DIFFERENCES, TWO UNIQUE HALVES COMING TOGETHER TO CREATE A BOLD, UNIFIED STATEMENT.

    DISCOVER THE PROJECT
  • Ray-Ban brand refresh

    Ray-Ban brand refresh

    BRANDING UPDATE FOR THE 2022 RAY-BAN SEASON

    DISCOVER THE PROJECT
  • Close-up of a person wearing goggles with a rainbow-colored reflective lens, partially visible facial features, and a cloudy sky in the background.

    DON'T MISS THE MOMENT

    A DIGITAL CAMPAIGN TO PROMOTE THE TICKETING SALES FOR THE MILANO CORTINA 2026 WINTER GAMES.

    EXPLORE THE CAMPAIGN
  • A girl with dark hair styled in buns wearing aviator sunglasses, a pink shirt, a denim jacket, and a choker necklace, standing indoors with a brick wall and shelves in the background.

    0600 XMAS MORNIG

    ONE MORNING, ONE MISSION: TO LIVE THEIR LIVES TO THE FULLEST WHILE EXPRESSING THEIR OWN IDENTITIES.
    Discover the campaign

MY PROFESSIONAL EXPERIENCE

Olympic Winter Games Milano Cortina 2026
Creative Director

Milano, Italy
2023-today

Luxottica Group
Global Art Director of Ray-Ban

Milano, Italy
2021-2023

Luxottica Group
Visual and motion designer

Milano, Italy
2017-2021

Kanji SA de CV
Creative coordinator

Mexico city, Mexico
2014-2015

Tactikas KIA SC
Jr. Art Director

Mexico city, Mexico
2013-2014

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EXPLORE THE FULL COLLECTION
RAY-BAN CHINA

RAY-BAN CHINA

CUSTOMER WEEK

CUSTOMER WEEK

KIDS CAMPAIGN 2023

KIDS CAMPAIGN 2023

RAY-BAN X FERRARI

RAY-BAN X FERRARI

UNIFORM REVEAL

UNIFORM REVEAL

DON'T MISS IT

DON'T MISS IT