More color, more life
ray-ban campaign
art direction
Artist brief and supervision | Art direction | On set supervision | Post production supervision | Cross market POS execution supervision
The brief
To celebrate the sunglasshut partnership trough the presentation of a dedicated SKU with chromance lenses.
The idea
we decided to move away from the technical approach of the crhomance lenses. Instead, we changed the focus to the emotional experience: Enhancing the colours of the world around you.
before this campaign, the cattegory was entirelly pushed as a technical benefit only.
working closely with the brand team, we decided to change that.
a world of colour
Together with the artist Rick Oostenbroek, we created a series os illustrations to show the emotional experience of the user. A world on which colour and light dance and create new volumes, a new colour enhanced reality.
More color
more life
For the first time the claim appeared on the category to reflect the emotinal benefit.
360 deployment
The campaign was applied on all the Sunglasshut stores, their website, social, and counted with two special activations. Together with the Luxottica team, I was in charge of supervising all the visual outputs in all the stores around the globe.
CREATIVE DIRECTOR: ELMAR DE JONG | ART DIRECTION: MIGUEL ROLDAN | PHOTOGRAPHY: YUMA STUDIO
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