ray-ban limited
art direction
The brief
To refresh the ray-ban limited visual codes for the 2022 season.
The idea
To give each delivery an attitude of their own while creating the ultimate ray-ban collection. all done entirely with 3d product animations.
The campaign refresh gained 25K organic likes in the first 24 hours.
CREATIVE DIRECTOR: ELMAR DE JONG | ART DIRECTOR: MIGUEL ROLDAN | AGENCY: MEDIA MONKS MILANO