RBXSGH 2022
Product campaign to introduce the idea of a Chromance lens, which enhances the colour and the contrast.
Art direction
The idea was to show the emotional potential of the functional benefit, a world on which colours come to life and enhance the consumer perception of reality.
A collab with the artist Rik Oostenbroek
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A collab with the artist Rik Oostenbroek *
The campaign was excecuted thanks to the creativity and the talent of the digital artist Rik Osstenbroek, taking the concept to the next level, creating a world where light and colour create new impossible shapes for the consumer.
Credits and responsibilities
Key responsibilities
Artist brief and supervision
Art direction
On set supervisiono
Post production supervision
Cross market POS excecution supervision
Credits
Creative direction: Elmar de Jong
Art direction: Miguel Roldan
Photography: Yuma studio
Artist: Rik oostenbroek