SCUDERIA FERRARI

COMMS PLATFORM 2021-2022

ART DIRECTION

The brief

TO REFRESH THE VISUAL TREATMENT OF THE RAY-BAN X FERRARI COLLECTION.

The ideA

INSTEAD OF IMPOSING THE BRAND CODES ON THE PARTNERSHIP, WE DECIDED TO CREATE A WHOLE NEW VISUAL SEGMENTATION, THE SWEET SPOT WHERE SPEED, TECHNICAL PRECISION AND PREMIUM MATERIALS MEET WITH THE RAY-BAN ICONIC STYLES.

The mix of two iconic BRANDS WITH THE BEST F1 PILOTS.

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The visual concept was also applied to special editions

The new visual codes were applied to product animations, special editions, packaging and stores.

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CREATIVE DIRECTOR: ELMAR DE JONG | ART DIRECTOR: MIGUEL ROLDAN | PACKAGING DESIGN: VALENTINA BONURA | PHOTOGRAPHER: YUMA STUDIO | DIRECTOR: DAXEN

DISCOVER

MORE

THERE IS STILL MORE TO SEE, EXPLORE THE FULL COLECTION OF MY PROJECTS

EXPLORE THE FULL COLLECTION
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Brand Refresh