MILANO CORTINA 2026
UNIFORM STILL LIFE
CREATIVE AND ART DIRECTION
The brief
TO FIND A WAY TO PRESENT THE NEW STAFF, WORKFORCE AND TORCH UNIFORMS.
The idea
TO CREATE A MINI-CAMPAIGN THAT GIVES AN SNEAK peek into the VOLUNTEER’S AND STAFF MEMBERS journey. From the bustling village elevator to the exclusive backstage moments at the Opening Ceremony, the uniform isn't just a look. It's the energy of the Games in action.
CREATIVE DIRECTOR: MIGUEL ROLDAN | PHOTOGRAPHER: FRANCESCA RIVA | ART DIRECTION: FRANCESCA FINCATO | UNIFORM DESIGN: FABIO SPINA