kids holiday campaign
0600 xmas
CREATIVE DIRECTION
The brief
Introduce the new kids category as the perfect gift for the christmas season.
The idea
To present the icons of the future, a new generation ready to build their own world while expressing their most authentic selves.
One morning, one moment, one mission. To live life to the fullest on the coolest day of the year.
Trough the stories of three kids (The Rebel, The Rockstar, and the Icon) we will live the excitement of the X-Mas morning on the battle against blue light.
The
rebel
Stop calling it 'mischief.' This one is the future game-changer.
They're sharp, rebellious, and always hunting for the next art moment in everything. The streets are their canvas, and their ideas are limitless.
The
rockstar
New star rising? They're already here. This music genius can play everything—seriously.
They’re already on the move, plotting the next drop. Get ready for the takeover.
The
icon
She doesn't follow; she is the lead.
Always plugged in and already onto the next wave. Fashion, food, travel, music, art? It doesn't matter. She's not just ahead of the curve, she's years ahead of the rest of us.
CREATIVE DIRECTOR: MIGUEL ROLDAN | ART DIRECTION SUPERVISION: MIGUEL ROLDAN | PHOTOGRAPHY: YUMA STUDIO | DOP: KARIM ANDREOTTI | DIRECTOR: NO TEXT | EXCECUTIVE CREATIVE DIRECTOR: ELMAR DE JONG.